How to Master Website Personalization

08Jul, 2020

In the summer, there’s so many things I enjoy: The sun, the temperature, chilled drinks, BBC’s Pride and Prejudice miniseries, but most of all … my summer subscription box.

The seasonal subscription box I’m subscribed to gives me a little something extra to look forward to every couple of months, and the company has a knack for making me feel like a valued customer.

In my opinion, it starts with the website. Every time I log on, the homepage is configured to my account, browsing history, and activity:

Example of a personalized website.

The dashboard greets me by name and gives me an update about my next box, like when it’ll be shipped. Next to that, I can look at order history and manage account settings. Underneath, I can look at what I received the previous season with the option to purchase something I really love.

Websites that are designed to adapt based on previous behavior make me feel like a valued…

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