Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time?
That’s right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand’s website.
But, despite the YouTube’s ginormous audience, developing a strategy for the broad platform can be an absolute mystery to marketers.
One of the biggest hurdles brands and new creators often face is learning how to pull in solid views for each video. Despite the millions of people who use it regularly, unlocking solid viewership can feel daunting, impossible, or like a total waste of time.
According to many marketers who manage video successfully, this content is definitely worth your effort in 2020. Recently, our State of Marketing Report revealed that…