Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it’s not data-driven.
After creating content for seven years, our team fully believes that having data as the driving element in your content campaign is the differentiator between good content and newsworthy, link-worthy content.
Coming up with creative sources for your data-driven content can be difficult sometimes, especially if what you want to examine with your content can’t be revealed through a survey methodology or an existing data set.
There are hundreds of sources of data you can use to shape your content, but the type of data I’m focusing on today can be collected from scraping publicly available information from social media platforms.
Social media platforms offer something unique that other data sources cannot. When you scrape a social media platform with intention, you…