When content marketing was gaining steam, there were really only a few techniques you could leverage.
On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles.
That was pretty much it.
This is still the main strategy most marketers use nowadays, but since content marketing has exploded in popularity since its early adoption, it has developed into a much more nuanced and complex type of marketing with many techniques for reaching and resonating with an audience.
To help you learn about the most effective marketing techniques around today, we’ve rounded up the best ones to add to your content marketing arsenal.
Best Marketing Techniques
- CTA Copy Test
- Email Preview
- Blog Post Title Test
- Brand Storytelling