Tuesday’s First Things First – Adweek

23Jun, 2020

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It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

Lego sells seven sets every second and has produced enough bricks for everyone on the planet to have 80 of them. It’s that kind of ubiquity and the wide, creative appeal of the toy that has made it the world’s most beloved brand, according to social analytics firm Talkwalker.

The ranking is determined by the use of phrases like ‘I love it when’ or ‘I would love if’ near the name of the brand in forums and online discussions. Talkwalker says beloved brands cultivate “vital emotional connections” to consumers through means such as strong customer…

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