On March 25, as the country reeled with the news that the novel coronavirus had infected at least 65,000 people across the United States and Dr. Anthony Fauci warned that the spread was “accelerating,” a tweet went out from Crocs headquarters in Niwot, Colo. “Now and always, we need to take care of each other,” it read. “Sending love to you, #CrocNation, and sending free shoes to our front-line heroes in healthcare.”
This was no casual promise. Crocs pledged to ship up to 10,000 pairs of its lightweight shoes a day to doctors, nurses and anyone else logging long hours in the nation’s hospitals. And to date, it’s donated over 860,000 pairs.
The “Free Pair for Healthcare” initiative didn’t only turn a lot of heads on social media, but it also helped accomplish a feat that critics thought impossible: Crocs are cool again.
A pair of…