A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers.
We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow.
Fast forward to 2020, and websites do a whole lot more than attract visitors.
Your website is a sales rep, providing prospects with the features and pricing of your offering. And helping them book a meeting to learn more.
Your website is part of your customer service team,…