I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy.
What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand.
- This year, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion.
- By the end of 2017, the number of shipped units of VR software and hardware from Sony, Oculus, HTC, and others totaled $2.4 million, up from $1.7 million in 2016.
- By the end of 2020, the number of VR headsets sold is predicted to reach 82 million — a 1,507% increase from 2017 predicted totals.
VR is being adopted quickly, and adding it to your marketing channels is something you should definitely think about for the coming year.
What Is VR?
VR, short for virtual reality, is a form of interactive software that immerses users in a…