Have you ever noticed that some URLs start with “http://”, while others start with “https://”?
Maybe you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online.
But where’d that extra “s” come from, and what does it mean?
To put it simply, the extra “s” means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little “s” is called SSL, which stands for “Secure Sockets Layer.”
As a consumer, you always want to see https:// when visiting any site you trust with your essential information. As a marketer, you’ll want to make sure you have an SSL or two for your audience.
So let’s talk about why SSL is a big deal.
What is an SSL Certificate?
Let’s define an SSL. This definition comes straight from SSL.com: