You know the expression, “What you see is what you get”?
Well, when it comes to email marketing campaigns, that might not always be the case.
Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.
Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility and lose subscribers.
Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
That’s why it’s important to make sure that you test your emails before you send them.
In this post, we’ll discuss the best free and paid email preview tools you can use to make sure your emails look great on every provider.