Five audiences and nine opportunities: What B2B CMOs worked through this past week

05Apr, 2020

More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities.  A common theme across the Eastern and Pacific time zone versions was the importance, stress and critical impact of CMOs balancing communication right now across at least five separate but vitally important audiences:

  1. Current Customers
  2. Marketing department employees
  3. Executive team peers and board members
  4. Prospective Customers
  5. Family

The overlap between these audiences has perhaps never before been so noticeable and important.  And they were mixed in with numerous other strategic and operational challenges.

Smart marketing organizations and their sales team partners know that it’s not OK to ask prospects what keeps them up at night.  You should know your target customers well enough to tell them what should be…

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