By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
Remember the movie Groundhog Day? Life right now feels like we are all stuck in our very own movie, just trying to find a way out of this situation.
Unfortunately, it sounds like this is our new normal for a few more weeks or more, so it may be a good time to pivot your marketing focus to refine your current programs and to tackle those housekeeping items you’ve been putting off.
Here is a marketing housekeeping list of ideas to keep you busy:
- Review and make adjustments to your lead scoring
- Perform a content audit of all your marketing assets to determine gaps. Our approach is to list which funnel stage each piece fits into and what buying committee member it reaches based on their pain points and needs.
- Clean up your resource center and blog posts by removing any outdated content
- When removing web…